It is a historic time for the developing nation of South Africa in terms of online marketing. South Africa is on the verge of unleashing broadband to the masses, allowing this once disadvantaged and war torn country to spread its wings and expand into the digital age. Now is the time to embark on the South African digital market, specifically on the expansion of Google AdWords in this up and coming region.

Google AdWords enables webmasters and SMEs to increase their visibility and PPC rankings. Google AdWords are an inexpensive mode of advertising because the advertiser need only pay when a potential customer clicks on their keyword. Here are some of the benefits of taking advantage of the Google AdWords trend in the up and coming region of South Africa.

• The Competition Is Sparse - Any time you are attempting to appeal to a specific market via PPC advertising, the fear arises that the market is already saturated with your topic. However, in a new market such as South Africa, the competition will be extremely sparse. Your hot button key words may have little to no competition.
• An Initial Boom Can Be Expected - Something as new and exciting as broadband will surely see a tremendous initial boom in a new market like South Africa. With your initial implementation of Google AdWords, you will be capitalizing on an eager, enthused and excited market of South Africans who are happy to be joining the new digital era.
• Act Early to Maintain Longevity Later - The market will inevitably one day become saturated in South Africa, so creating a niche and an identity early on will brand your company as one of the veterans of the digital era. Building an innovative reputation will peak the interest of your customers.
• Experience Breaking Into New Markets - There are still many uncharted territories when it comes to internet marketing and AdWords. Gaining experience in South Africa will aid in future developments in countries that are new to broadband and internet marketing.
• Perfect Opportunity For New Businesses - While many veteran businesses will utilize South Africa as a new market to either digitalize their small business or expand their online business into a foreign market, the digitalization of South Africa poses an excellent opportunity for brand new businesses to emerge.
• Gain Respect and Exposure as an International Business - International businesses garner respect and attention in their market. If you were considering expanding your online business into foreign ports, South Africa may be the ideal region for the task.

There are limitless benefits to implementing Google AdWords in South Africa that were not listed here. Acting early on this new and uncharted market will surely see a spike in your profits; or furthermore, ensure a pleasant beginning to any new and fresh businesses. In the digital era, opportunities to earn significant income are limitless and unending, and the PPC and SEO community warmly welcomes South Africa to the mix. As they say in Afrikaans, one of the official languages of South Africa, Sterkte! (Good Luck!)

Yodel To Take on Google AdWords Market in South Africa

Sydney, 10 November 2008 – Web advertising provider fulfilNET Australia has announced that it has secured a strategic alliance with Google to sell its AdWords service in South Africa, in a move that will increase competition in that country’s burgeoning online advertising market.

Under the agreement, fulfilNET will market Google AdWords in South Africa, under its brand Yodel. The company already has 7,000 customers in Australia and New Zealand. Yodel is the largest online advertising service provider in these markets.

“This is a significant strategic alliance for Yodel, which will launch us into the international market,’’ said fulfilNET Australia Marketing Director Paul Harvell. “Our motto is that we turn clicks into calls for companies using Google AdWords. We aim to replicate our Australian market leadership in South Africa by deploying our successful model of sales engagement.” 

The AdWords service from Google offers companies pay-per-click advertising solutions and site-targeted advertising for companies wanting to promote their services and products online.  Harvell said the Google AdWords market was booming and he expected South African businesses to increasingly use the service to promote themselves online.

Harvell said it was Yodel’s strong performance that encouraged Google to seal the alliance enabling it to market its AdWords service in South Africa. He said fulfilNET’s unique customer relationship management (CRM) and campaign provisioning systems would bring many benefits to clients in South Africa.  “We’re confident that the South African business market will be just as satisfied with our services as our local customers.”

FulfilNET has more than ten years experience in the Australian SME online market, having developed software solutions and provided marketing and implementation services to many leading publishers. The company created Australian Local Search (ALS) in 2004 to develop local search databases and search technology. ALS was then sold to the Australian arm of media giant News Corporation the following year and re-branded as online search and directory provider True Local.

For more information, please contact Managing Director Paul Harvell at Yodel Australia on (02) 8870 3318 or contact:

Duncan Craig
Professional Public Relations
Sydney, Australia
dcraig@ppr.com.au
M: +61-415-472-484

FulfilNET has brought new technologies to small to medium business since 1998, FulfilNET is a leading provider of online content management and search engine marketing services in Australia and New Zealand.

www.fulfil-net.com

Yodel became the first authorised reseller of Google AdWords and Yahoo! Search Marketing in Australia and New Zealand in 2006. Yodel is now Australia’s largest reseller of pay-per-click advertising on Google AdWords, Yahoo! Search Marketing and Ninemsn.

www.yodel.com.au
www.yodel.co.nz