FulfilNET Secures Alliance with Google to Resell AdWords in South Africa
Sydney, 10 November 2008 – Web advertising provider fulfilNET Australia has announced that it has secured a strategic alliance with Google to sell its AdWords service in South Africa, in a move that will increase competition in that country’s burgeoning online advertising market.
Under the agreement, fulfilNET will market Google AdWords in South Africa, under its brand Yodel. The company already has 7,000 customers in Australia and New Zealand. Yodel is the largest online advertising service provider in these markets.
“This is a significant strategic alliance for Yodel, which will launch us into the international market,’’ said fulfilNET Australia Marketing Director Paul Harvell. “Our motto is that we turn clicks into calls for companies using Google AdWords. We aim to replicate our Australian market leadership in South Africa by deploying our successful model of sales engagement.”
The AdWords service from Google offers companies pay-per-click advertising solutions and site-targeted advertising for companies wanting to promote their services and products online. Harvell said the Google AdWords market was booming and he expected South African businesses to increasingly use the service to promote themselves online.
Harvell said it was Yodel’s strong performance that encouraged Google to seal the alliance enabling it to market its AdWords service in South Africa. He said fulfilNET’s unique customer relationship management (CRM) and campaign provisioning systems would bring many benefits to clients in South Africa. “We’re confident that the South African business market will be just as satisfied with our services as our local customers.”
FulfilNET has more than ten years experience in the Australian SME online market, having developed software solutions and provided marketing and implementation services to many leading publishers. The company created Australian Local Search (ALS) in 2004 to develop local search databases and search technology. ALS was then sold to the Australian arm of media giant News Corporation the following year and re-branded as online search and directory provider True Local.
For more information, please contact Managing Director Paul Harvell at Yodel Australia on (02) 8870 3318 or contact:
Duncan Craig
Professional Public Relations
Sydney, Australia
dcraig@ppr.com.au
M: +61-415-472-484
FulfilNET has brought new technologies to small to medium business since 1998, FulfilNET is a leading provider of online content management and search engine marketing services in Australia and New Zealand.
Yodel became the first authorised reseller of Google AdWords and Yahoo! Search Marketing in Australia and New Zealand in 2006. Yodel is now Australia’s largest reseller of pay-per-click advertising on Google AdWords, Yahoo! Search Marketing and Ninemsn.
www.yodel.com.au
www.yodel.co.nz
Tags: AdWords News, FulfilNET, Google AdWords, Yodel Ireland, Yodel South Africa, Yodel United Kingdom