Kat-ma-Koep Guest House
Kat-ma-Koep quickly found that raising their awareness to travellers in South Africa's thriving tourism and accommodation industry a demanding endeavour for any company, particularly those in the oft forgotten sub-category of guest houses.
Kat-ma-Koep needed a way to engage with their specific target market. Recognizing that internet advertising through platforms such as Google was a venerable method of achieving this, Kat-ma-Koep sought the services of Yodel South Africa to engage the power of Search Engine Marketing (SEM) for their business.
Background
Kat-ma-Koep Guest House is a South African owned company operating out of Vredendal in the Western Cape region of South Africa. Kat-ma-Koep tenders a convenient and homely escape for both holiday and business travellers in their moderately secluded short-stay guest house furnished to suit a rustic aesthetic with no shortage of modern conveniences. The guest house allows for the comfortable accommodation of twelve people at a time, and markets mainly to families and small groups on holiday.
Challenge
Already having a functional website helped sell their product to those who were seeking short stay in the Vredendal region. Kat-ma-Koep's unique challenge was to get as many interested clients considering guest house accommodation as an alternative to hotel/motel accommodation whilst also persuading customers to book with Kat-ma-Koep over their competition in Vredendal.
Our Solution
Yodel South Africa initiated a Google AdWords campaign for Kat-ma-Koep's existing website to cultivate qualified leads from Google users searching for accommodation in the Vredendal region and users searching for Guest Houses in the greater Western Cape region. With the flexibility of Google's AdWords platform, Yodel were able to specifically tailor Kat-ma-Koep's advertising strategy to position them for a maximum Return On Investment (ROI) for the duration of the program.
Result
Three weeks into their AdWords campaign Kat-ma-Koep had already seen a solid ROI and continually acquires new qualified customers through Yodel's advertising means. Kat-ma-Koep's owners were delighted that Yodel was able to manage a successful Google AdWords campaign with no disruption to their day-to-day operations; to produce measurable results and demystify the process of Search Engine Marketing.
Kat-ma-Koep's co-owner Bennie van der Vyver is very positive about Yodel's service, stating: "our enquiries have increased substantially over the period of time that we have been using Yodel's service… This has allowed us to free up a significant amount of time, allowing us to concentrate on more important things and even growing our business."
Kat-ma-Koep's owners hope to increase their spend over the next few months, through which Kat-ma-Koep expect to see and Yodel will aim to deliver an impressive an ROI for the small business.