Lime Green Design

http://www.limegreendesign.co.za

Lime Green was founded in 2000 and provides a wide range of design and promotional services ranging from logos to letterheads, brochures to billboards, to magazine adverts to menus and wedding invitations. Both their understanding of print design and experience has allowed them to mould their designs to continually go above and beyond the expectations of their clients.

Background

Lime Green is experienced in print promotion and has previously relied heavily on word-of-mouth and referrals to generate new business. Being a start-up business, Lime Green’s business strategy was quite simply to excel at print and promotional design, leaving little time to concern themselves with the possibilities of internet marketing. Lime green had previously approached a major South African business directory listing however were deterred by the high cost and the uncertainty of the returns.

Challenge

The owners of Lime Green saw the need to expand and immediately indentified the need to get online, but faced the challenge of being a small business without large amounts of capital at their disposal. Most of the other website packages they found were either unaffordable, or did little to help create actual leads. After speaking with a Yodel internet consultant however, they realised the possibility of exposing their website on major search engines such as Google AdWords, which provides a direct return.

Our Solution

Lime Green came on-board with one of Yodel’s affordable monthly starter packages; which includes a subscription to Google AdWords and access to a qualified Yodel advertising specialist. Lime Green started advertising on Google AdWords for as little as R5 a day.

Result

From three weeks after Lime Green’s online strategy was implemented, customers started clicking onto www.limegreen.co.za and the owners received enquiries which were generated from their new website after users had searched for design services in Johannesburg. Within one week, the owners secured their first job which completely paid for the initial advertising investment.

The owners of Lime Green are extremely impressed with how effectively Yodel could target their customers with Google AdWords.