Search Engine Marketing

When consumers are looking for any product or service, there is a good chance that their search begins or ends on Google.

Fact: Internet usage has grown 112.5% from 2000 to 2008.

Search Engine Marketing is far more cost-effective than other forms of advertising.

 

The Power of the Internet

• 1,3 billion users are online
• The estimated value of online retail shopping is R11.35Billion

* Source: http://www.internetworldstats.com/

How to reach your customers

View the video on how Google AdWords work

 

How it works

Users type a keyword

 

Business advert appears on sponsored links

The New Marketing Mix

How AdWords can pay for itself