Toolbox Studio

http://www.toolboxstuido.co.za

Toolbox Studio is a design studio based in Pretoria, South Africa. Their services include Website design and development, branding, traditional print design and corporate identity development. One of Toolbox studios unique skills services comes from their exceptional flash knowledge and extensive client portfolio.

Background

Like most web design companies, Toobox Studios relies on the internet to generate new business. They had dabbled in other forms of online marketing, but never quite fully grasped the concept of pay-per-click to drive cost-effective traffic to their website and build their company.

Challenge

Acquiring business and recognition in a highly competitive market was the key initial challenge that Toolbox Studio’s faced. Toolbox Studios toyed with the idea of taking a hands-on approach to their advertising, however they eventually found themselves going up against larger players .This proved to be quite costly as Toolbox began advertising on more and more keywords to achieve a cost-effective.

Our Solution

Toolbox Studio’s came on-board with one of Yodel’s affordable monthly professional packages; which includes a subscription to Google AdWords and access to a qualified Yodel advertising specialist. Yodel revised the current campaign and the emphasis shifted from simply driving traffic and brand awareness to also creating conversions and increasing return-on-investment.

 

"We believed that we could do this better [than an outside company] because we know our products and services. However Yodel South Africa’s experience in the local marketing and online advertising really provided us actual results."

Results

From three weeks after Toobox Studios online strategy was implemented, customers started clicking onto www.toolboxstudio.co.za and the owners received enquiries which were generated from their new website after users had searched for design services in Pretoria. Within one week, the owners secured their first job which completely paid for the initial advertising investment.

 

The owners of Toobox Studios are extremely impressed with how effectively Yodel could target their customers with Google AdWords.

 

“We find Google very easy to use. The main reason is that we can control the budget so easily. We were a very new start-up company then and we were very concerned with costs and Google let us see…results within twenty-four hours.”